“Thank you for your service.” (integration of a common phrase into daily lives that show respect and appreciation) 

“Veterans make valuable contributions to their communities and society at large.” 

“Veterans can do anything!” 

“Veterans are trusted, reliable, and respected members of our society.” 

“A veteran is not a person with a sad past, you should first be interested in their future: it is important to talk about a veteran as a person with great potential.” 

“The return does not happen in an instant. This is a very long process of reintegration into society. Veterans won there - they can win here too. ” 

“Veterans make valuable contributions to the civilian workforce.” 

Residents of the Eastern regions of Ukraine 

Providers of services to veterans and those groups who may influence veteran’s wellbeing (social workers, doctors, employers, bus drivers, civil servants, etc.) 

Citizens who may not know a veteran personally  

Youth  

“It’s OK to seek mental health support.” 

“It’s okay not to be okay. We all experience difficulties sometimes. No one should be alone in this.” 

“It’s a sign of strength. Reaching out to a friend or mental health professional isn’t sign of weakness—quite the opposite, it’s a sign of strength, an indicator that you want to feel better and are willing to take action to get better.” 

“Mental health includes our emotional, psychological, and social well-being. It affects how we think, feel, and act. It also helps determine how we handle stress, relate to others, and make healthy choices. Mental health is important at every stage of life, from childhood and adolescence through adulthood.  Therefore, we all need to take care of our mental health.  If you have a friend who is a veteran – help them recognize this important issue.  And don’t forget to take care of yourself!” 

“I went through what you are going through. I’m just like you. You have your own right to your returning process. I got over it and you will. Ask for support.” 

Veterans nationwide 

Veterans with disabilities, IDP veterans, veterans from cities, veterans from rural areas, veterans from remote areas, and women veterans 

Servicemen and servicewomen (both during active duty and transition period) 

Close circle of friends and family members of veterans 

Providers of services for veterans 

General population reach: at least 6,200,000 individuals (approximately 15% of the general population)  

Veteran Reach: at least 60,000 individuals (approximately 15% of the veteran community)     

At least 60% of individuals in the general population pool (out of those who were reached by information campaign) report that they now have a more positive image of veterans   

Placement of video spots in the programs of national and regional television stations and/or social media channels; 

Placement of video spots/posters/brochures/leaflets on several websites and social networks;   

Production and placement of billboards in 5 cities/regions of the country;    

Production and distribution of posters, brochures, leaflets, infographics, etc.; 

Social media campaigns, etc. 

Online social media most trusted by veteran community based on the information gathered during the Phase 1 research 

Social media and other communications channels utilized by the general public (Youtube, Facebook, Telegram, Viber, etc.) 

MassMedia (e.g. the most watched TV channels –1+1, Ukraine, 5 channel, UA: etc.)   

Radio Podcasts 

Billboards or other public-facing announcement boards 

Over 3 years of experience developing professional-quality info campaigns, including campaigns dedicated to social issues, with a strong reputation for developing excellent collaborative working relationships with counterparts, other contractors and international organizations and donors;  

Proficiency with digital communication tools; 

Proficiency with security standards and best practices;  

Familiarity with existing open-source digital tools;  

Familiarity with user-centered design methodologies to engage with stakeholders around a technology platform to ensure relevance and sustainability;  

Sufficient administrative capacity to comply with reporting, auditing, and financial requirements;  

Ability to communicate professionally and provide written reporting in English, as well as fluency in speaking, reading, writing, and working in Ukrainian;  

Strong understanding of legal requirements for the development and transfer of product to the government in Ukraine;  

Previous experience in the development of information campaigns in cooperation with governmental institutions and NGOs is strongly preferred but not required. 

Have an office in Ukraine and have the ability to attend in-person and virtual meetings in Kyiv;  

Be an experienced company, such as marketing or creative agency, with a successful track record of creating impact though its public information campaigns.  
 

Offered services will be reviewed and evaluated according to the completion of the proposal and its compliance with the requirements of the RFP.  

The selection will be made in favor of a proposal that meets all the requirements and evaluation criteria. Based on the selection results, IREX will conclude an agreement with the selected Contractor for the services to be performed during the project period.   

IREX is under no obligation to accept any offer/bid or conclude an agreement, nor is it responsible for reimbursing bidders for any costs incurred during or associated with preparation and submission of the offer/bid, regardless of the outcome or methods of the selection process.  

The Contractor may not retain or use any material produced under this contract for self-promotion, except with prior written permission of IREX.  

IREX will retain the right to use, modify, and re-use the content created throughout the performance of the contract.  

IREX requires that each potential bidder avoids and prevents conflicts of interest by informing IREX if the bidder, its affiliates, or its staff, have been approached or involved in the preparation of requirements, design, technical specifications, pricing, and other information to be further used in this RFP.  

If the selected provider fails to perform services according to terms and conditions listed in the contract, IREX can terminate the contractual relationship with this Contractor and immediately award the contract to the bidder who was identified as an alternative finalist based on the selection process/scoring.  

The number, U.S. Dollar value, and brief description of projects in which the bidder performed similar work. Names of all government and bi- and multilateral donor customers, if any.  

Provide specific web links, demos, and examples of similar products. If web links are not possible to submit, then provide interactive digital examples such as screenshots.  

Financial, technological, and other resources available to support this project for its duration.  

Bidder’s vision and concept for the informational campaign that meets the requirements stated in this RFP (could include preliminary ideas, solutions, and sample materials);  

Approach to engaging with stakeholders;  

Implementation plan: implementation strategy, steps, informational products and communication strategy, estimated list of associated expenses;  

Anticipated results (or M&E plan) highlighting the impact of the Information Campaign, the number of people reached, and perception of the population; Project management approach;  

Work plan and timeline; Mitigation Plan listing potential risks and proposed mitigation strategies.  

Client name, contact person, address, and telephone number; Project start and end dates;  

Size and type of enterprise for whom services were provided;  

Total cost and length of the contract;  

Description of the communication services provided by the bidder, including project scope and methodologies/technologies used;  

Past work performed for IREX and any other international organizations and/or government.  

Labor costs (e.g. wages and related costs for personnel), disaggregated to monthly rates and percent of labor per month;  

Fixed costs;  

Variable costs (e.g. consulting services and travel expenses);  

A separate tab should be included in the Excel form with cost estimates related to sustaining the products beyond the life of the Contract with IREX.